Computer Sciences Corp. changes name to CSC (Washington Business Journal)
Computer Sciences Corp. has kicked off its first advertising and marketing campaign in the company’s history.
The most notable change is the adoption of CSC as its official corporate name.
The Falls Church, Va.-based federal contracting firm (NYSE:CSC) will target print ads in national publications as part of its global brand repositioning strategy.
“This thorough repositioning of CSC, which affects every aspect of the company, will help us achieve our ultimate goal of strengthening our brand profile over the long term,” said David Booth, president of global sales and marketing, in a statement.
“We want our audience to know we understand their business challenges and have a wide range of solutions to help solve those challenges - especially in today’s economic environment,” he said.
The repositioning is part of the company’s five-year plan to expand and increase profitability.
To that end the company’s campaign developed by Mullen Advertising Inc. in Winston-Salem, N.C., also includes radio spots, digital media ads and sponsorships.
CSC still maintains an office in El Segundo, where the company was headquartered before the move to Virginia.